Skip nav to main content.

10 Ways of Building Rapport with Customers

Posted In:

Author: Dhivakar Aridoss

Look at this survey from the General Social.

What percentage of people are trustworthy?

The average response was 30%.

But when they asked, what percentage of people that you know are trustworthy?

The average response was 70%.

Simply knowing leads to trust.

As a customer success manager or a customer experience professional, you want your customers to trust you, which means you must build a rapport with them.

How Can I Build Customer Rapport?

Here are ten ways to build customer rapport.

1. Personalize Customer Relationships

Do you know the different customer personas that you have? Segment your customers into distinct personas and figure out what channels of conversations appeal to them.

For instance, your 20-somethings may choose social and chat over other forms of communication with short conversations. Maybe, your 45+ audience would prefer telephony and emails over others with long conversations.

Besides, in terms of offerings, 20-somethings may prefer a mobile application, whereas the 45+ may prefer websites over apps.

Assume that you are a bank – 20-somethings may prefer a card co-branded with their favorite football or cricket clubs, whereas 45+ may prefer their cards to provide them premium lounge access during their airport visits.

These are only pointers, and segmenting your customers may provide you with more opportunities to improve rapport through personalizing your offerings and, therefore, the relationships.

2. Always Hear Them Out and Respond

Most people hate it when they are not listened to. Don’t pretend to listen. Instead, spend time actively listening.

Once you have listened, clarify whether you have understood what your customers are saying. It could be a new need, service, or support issue.

Once you have listened and agreed with what your customer is saying, it allows you to provide them the reassurance they need.

Active listening allows your customers to think highly of you and your organization, enabling you to build rapport and lifelong relationships.

Is there any better feeling than being cared for?

3. Use Omnichannel Communication

You can reach us 24×7 on call, email, chat, and social.

Wouldn’t your customers love this?

However, this may not always be possible, but you can choose the appropriate channels your customer personas would want to reach you. Be available on them, and ensure that all those channels are integrated. Your customers will not have to repeat themselves to multiple people in your customer experience function.

Look at this message as an example.

“Thank you for writing to us. You can expect a response from us within 2 hours for any query you raise. In your case, since this is outside of our office hours, please allow us 4 hours to respond to you.

Be rest assured that our experience engineers will be on it as soon as they clock in and ensure that your needs are addressed immediately.

In the meanwhile, you may look at our FAQS on this link. Most likely, the issue that you are facing is addressed there.

Thank you.”

Every customer would understand the situation here, and it helps you build rapport with your customers.

4. Be Truthful

In your zest to please your customers, don’t overpromise. When you overpromise and don’t deliver, it definitely disappoints your customers.

Let us assume that your customer is asking for something you cannot deliver.

What do you do?

You ask them to wait, and you can evaluate alternate solutions. Alternatively, you can see if it makes sense to include what they need as a part of your product roadmap and let your customers know the timelines.

There is no better way to build rapport with your customers than being truthful.

5. Seek Active Feedback

When was the last time you asked your customers why they bought from you or stayed with you?

Ask this, and you will be surprised by the responses.

It would give you pointers regarding what you can do to better your rapport with the customers and also allow you to position your offerings per your customer’s feedback.

Be in constant touch with them, and see how well they use your offerings. It would allow you to suggest how else they can use your offerings.

Seeking feedback would allow you to improve your rapport with your customers and help them maximize the benefits of their purchases.

6. Co-create

How often have you worked with your customers in co-creating?

Often, you would identify a market gap and develop a product. Before you roll out your product, you tend to offer it to beta customers, seek feedback, and incorporate those changes before your big rollout.

This step is very close to your beta customers. However, here you would collaboratively define problems, devise solutions, and design.

This would allow you to get closer to your customers. Eventually, these customers would become your advocates or evangelists.

7. Own Your Mistakes

Have you ever seen anyone who has never ever made a mistake?

No right. I am sure your customers also would not have seen anyone like that. I am pretty sure that they also make mistakes.

Mistakes are what make us human.

So, what is the best way to get out of the mistakes that you have committed?

Own your mistakes, and provide solutions for the errors to your customers.

Owning your mistakes is the easiest way to avoid mistakes from happening again and improve your rapport with customers.

8. Community, Community, Community

Be a part of forums, associations, and communities your customers are a part of.

This would allow you to deeply understand what they need and what they care about when running their businesses.

If you can find common grounds to match your offerings with what they care about, you have a win-win situation for both of you.

Start actively scouting for places you should be a part of, and improve your rapport with your customers.

9. Positive Networking

Be a part of your customer’s network. Reach out to them on platforms like LinkedIn.

Wherever possible, pass on contacts and connections to them that might help their business without expecting anything in return.

Feel free to reach out to your customers when an opportunity shows up, and they can recommend you and your services to those opportunities.

Nothing works better than asking for help. Isn’t that the reason why homo sapiens are better than most other species?

10. Build Trust

Build trust at every given opportunity.

The customer would like you more when you genuinely tell them that your offering may not be a direct fit for their needs and they should probably look at something else.

Unless you offer value, take a step back and tell your customers the truth; they will love you and trust you for that.

This would result in great rapport and lifelong relationships.

You would be the first one they would approach for all their needs.

Related Articles

About the Author: Dhivakar Aridoss


With due credit to Rene Descartes, Dhivakar lives by the saying, “I Think Therefore I Am.” He believes in 80% thinking and 20% execution on anything creative. He executes the digital marketing strategies of ClearTouch on this 80-20 rule.

Besides, if you want to chat up on automobile, formula 1, Hollywood, Music, Food, Single Malts, and any conspiracy theories, Dhivakar would be all ears and is equally a great conversationist.