Skip nav to main content.
Are you looking to improve agent productivity by 2X? Learn More Close Banner

Revolutionizing Communication Using Cloud Telephony

Revolutionizing Communication Using Cloud Telephony

Posted In:

Author: Dhivakar Aridoss

Cloud telephony has emerged as a game-changer, offering organizations a flexible, scalable, and cost-effective solution for managing their communication needs.

The number of corporate cloud telephone system subscribers worldwide reached an estimated 204.8 billion in 2020 – Future Market Insights.

In this article, we will explore cloud telephony, how it works, its comprehensive features, and its diverse use cases.

What Is Cloud Telephony?

Cloud telephony, also known as internet telephony or hosted telephony, is a communication technology that enables voice and data services to be delivered over the internet rather than traditional phone lines or on-premises hardware. It moves the entire telephony infrastructure to the cloud, eliminating the need for costly on-site equipment and maintenance.

The cloud-based telephone market size is estimated to grow at a CAGR of 12% from 2020 to 2025. It is expected to move from $20 billion in 2018 to $55 billion in 2025 – Global Market Insights.

How Does Cloud Telephony Work?

Cloud telephony operates through a network of servers hosted remotely by a third-party provider. When a call is made or received, the voice data is transmitted over the internet to these servers, where it is processed and routed to its destination.

This allows seamless communication across various devices and locations without the limitations of physical hardware or geographical boundaries.

We offer cloud telephony bundled along with our contact center offering on per-minute pricing.

We also provide redundancy on the cloud telephony with automatic switchover, ensuring 99.9% uptime of our infrastructure.

Cloud telephone systems can trim down initial costs for startup businesses by roughly up to 90% – tech.co

Cloud Telephony Features

1. Virtual Phone Numbers

Users can choose from various virtual phone numbers, including toll-free, local, or international, to establish a professional presence in any location.

You can get as many numbers assigned to you while calling – there are no limitations on the channels or the numbers. This will allow you to improve the call answerability ratio of your outbound calls.

Imagine you are an e-commerce retailer expanding your operations in Europe. Wouldn’t acquiring phone numbers for key European countries like France, Germany, and Italy be great?

This would provide the local customers with familiar contact options, bolstering trust and accessibility.

Check our related article on: Virtual Call Center

2. Auto Attendant

 An automated receptionist greets callers and directs them to the appropriate department or extension based on predefined rules, improving efficiency and customer experience.

Take, for instance, a law firm that wants to direct callers to different departments. You call them and are greeted with a professional message directing you to select options, such as “Press 1 for Legal Services” or “Press 2 for Administrative Support,” ensuring prompt and efficient call routing.

3. Call Routing and Forwarding

Calls can be routed to different devices or locations based on predefined criteria, ensuring they are always answered promptly, regardless of the agent’s location.

The routing can be intelligent, allowing you to route calls based on time, location, or skills needed.

You are an organization serving customers across India. Your callers want support in their local languages. How do you allow them to choose it? You don’t have to with intelligent call routing.

You can identify the customers from where they are calling and route them to the appropriate regional support team that can speak their language. In most cases, this would work.

4. Interactive Voice Response (IVR)

IVR systems enable self-service options for callers, allowing them to navigate menus, check account balances, or schedule appointments without speaking to a live agent. It helps reduce agent workload.

IVR systems should be easily configurable to accommodate different workflows for different customers.

Organizations can create multi-level IVR menus with nested options, allowing callers to navigate complex menus quickly and precisely.

5. Call Recording and Analytics

Call Recording: Calls can be recorded for quality assurance, compliance, and training purposes. The system should also provide storage for the recorded calls.

Voice Analytics would provide valuable insights into call volume, duration, and customer interactions. Besides, it provides insights into the calls themselves – you can rapidly analyze call recordings to identify compliance issuers, misselling, privacy issues, and newer requirements.

It can help you quickly and easily find and retrieve calls through a free-form combination of keywords, phrases, acoustic measures, filler words, and call metadata.

6. Integration

Seamless integration with customer relationship management (CRM) systems enables agents to access caller information and interaction history in real time, facilitating personalized and contextually-rich customer interactions.

Integration with popular collaboration tools like Slack or Microsoft Teams enables streamlined communication and collaboration across teams and departments. 

7. Scalability and Flexibility

Cloud telephony solutions can quickly scale up or down to accommodate changing business needs, making them ideal for startups, growing businesses, or enterprises with fluctuating call volumes.

This happens at the click of a button – you don’t have to go through the process of enabling it over a prolonged timeframe.

8. Voicemail Transcription

Cloud telephony solutions can transcribe voicemail messages into text format, allowing users to read and prioritize messages conveniently, even in noisy or non-conducive environments.

9. Real-Time Call Monitoring

Supervisors and managers can monitor live calls in real time, providing instant feedback and support to agents and ensuring quality service delivery and adherence to performance standards.

Supervisors can use call whispering to provide real-time guidance to agents during customer interactions without the caller’s knowledge. This feature is particularly useful for coaching, allowing supervisors to train agents and improve performance without disrupting the customer experience. 

10. Customizable Call Queues

Organizations can customize call queues with specific music or promotional messages, enhancing the caller experience and reinforcing brand identity while waiting for assistance.

How about playing soothing music to your callers when they are on hold? Besides, can you play some exciting promotions of additional services to your callers?

11. Advanced Reporting and Insights

In addition to basic call analytics, cloud telephony solutions offer advanced reporting capabilities, allowing organizations to track KPIs, analyze trends, and make data-driven decisions to optimize communication strategies and resource allocation.

12. Outbound Dialing Campaigns

Cloud telephony solutions offer outbound dialing capabilities for conducting targeted marketing campaigns, surveys, or appointment reminders. Organizations can leverage predictive, progressive, and manual dialers to maximize agent productivity and campaign effectiveness, reaching more prospects in less time.

13. CRM Screen Pop

When a call comes in, cloud telephony solutions can automatically display relevant customer information from the CRM system on the agent’s screen, providing valuable context and enabling personalized interactions. This streamlines the customer service process and enhances agent productivity, leading to faster issue resolution and improved customer satisfaction.

What Are the Use Cases of Cloud Telephony?

Let us look at the use cases of cloud telephony – both horizontals and verticals. This would provide both the context and the applications. 

Business Communication

Cloud telephony is the backbone of business communication, enabling organizations to manage inbound and outbound calls efficiently, regardless of size or industry.

Remote Work

Cloud telephony lets employees stay connected and productive from anywhere, using their smartphones, laptops, or desktop computers.

Customer Support

Cloud telephony enhances customer support by providing features such as call queuing, routing, and CRM integration, resulting in faster response times and improved customer satisfaction.

Sales and Marketing

Cloud telephony facilitates sales and marketing efforts by tracking and analyzing call data, enabling organizations to optimize campaigns, identify trends, and measure ROI

Multi-Location Businesses

Cloud telephony ensures seamless communication and collaboration for businesses with multiple locations or distributed teams, regardless of geographical barriers.

Healthcare

Appointment Reminders – Healthcare providers utilize cloud telephony to send automated appointment reminders via voice calls or SMS, reducing no-show rates and optimizing appointment scheduling efficiency.

Telemedicine Services – With the rise of telemedicine, cloud telephony enables healthcare professionals to conduct remote consultations and provide virtual care to patients, ensuring accessibility and continuity of care.

Education

Attendance Management – Educational institutions leverage cloud telephony to automate attendance tracking through voice-based or SMS-based systems, streamlining administrative processes and improving accuracy.

Emergency Notifications – In case of emergencies or campus-wide announcements, educational institutions utilize cloud telephony to broadcast automated messages to students, faculty, and staff, ensuring timely communication and safety.

E-Commerce

Order Confirmations and Updates – E-commerce businesses utilize cloud telephony to send automated order confirmations, shipping updates, and delivery notifications to customers via voice calls or SMS, enhancing transparency and customer satisfaction.

Customer Support Hotline – E-commerce platforms establish dedicated customer support hotlines powered by cloud telephony, allowing customers to inquire about orders, request assistance, or initiate returns, fostering trust and loyalty.

Hospitality

Reservation Confirmations – Hotels and resorts leverage cloud telephony to automate reservation confirmations and reminders to ensure smooth check-in experiences and reduce booking errors.

Concierge Services – Hospitality establishments offer personalized concierge services through cloud telephony, allowing guests to request room service, book activities, or make special requests via phone or text, enhancing guest satisfaction and loyalty.

Non-Profit Organizations

Donation Campaigns – Non-profit organizations launch donation campaigns using cloud telephony to reach out to supporters, solicit donations, and provide information about their cause, amplifying fundraising efforts and community engagement.

Volunteer Coordination – Non-profit organizations streamline volunteer coordination efforts through cloud telephony, enabling volunteers to sign up for shifts, receive event reminders, and communicate with organizers, optimizing resource allocation and event management.

Legal Services

Client Communication – Law firms leverage cloud telephony to facilitate seamless communication with clients, allowing them to schedule appointments, receive case updates, and access legal assistance via phone or text, enhancing client satisfaction and retention.

Conference Calling – Legal professionals use cloud telephony for conference calling during client consultations, depositions, or court proceedings, enabling remote collaboration and ensuring confidentiality and security.


Cloud telephony transcends the confines of the traditional communication paradigm and continues to evolve, offering organizations an ever-expanding array of features and capabilities to meet their communication needs.

By harnessing the power of virtual phone numbers, auto attendants, call routing, and other advanced features, businesses can optimize operations, enhance customer experiences, and drive sustainable growth in today’s dynamic business landscape.

As technology advances and customer expectations evolve, cloud telephony remains at the forefront of innovation, empowering organizations to stay connected, competitive, and customer-centric in an increasingly digital world.


About the Author: Dhivakar Aridoss


With due credit to Rene Descartes, Dhivakar lives by the saying, “I Think Therefore I Am.” He believes in 80% thinking and 20% execution on anything creative. He executes the digital marketing strategies of ClearTouch on this 80-20 rule.

Besides, if you want to chat up on automobile, formula 1, Hollywood, Music, Food, Single Malts, and any conspiracy theories, Dhivakar would be all ears and is equally a great conversationist.